Data Privacy Policy

Q-Analytics values the protection of personal data, and we therefore place great emphasis on protecting your privacy. This Privacy Policy explains and clarifies how we, as data controller, treat our visitor’s and customer’s personal data according to (EU) 2016/679, the General Data Protection Regulation (GDPR). This policy will apply in situations where Q-Analytics A/S (hereinafter "Q-Analytics", "we", "us" and "our") treats personal information collected from the site. By using our site, you agree that your personal information is processed in accordance with this Privacy Policy.

What is personal data?

Personal data is any information relating to an identified or identifiable natural person; an identifiable natural person is a person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Categories of Personal data we collect

The personal information you provide is data that you actively provide to us by filling in different types of forms. When ordering products and services from Q-Analytics, signing up for our events and seminars, looking for vacant posts or submitting spontaneous applications, we may ask you to fill in forms where you provide us with your personal data.

We collect how visitors use the site and the users experience of the information, through your IP address, information about your browser settings, and how your operating system uses the pages. This information is processed for the legal basis legitimate interest and is used to develop website features and content.

Where do we store your personal data?

Personal data that we collect from you is stored within the European Economic Area (EEA) but may also be transferred to and processed in a country outside EU/EEA. Q-Analytics uses vendors for mail, cloud services, antimalware, firewalls etc. when personal data may be transferred to and processed in a country outside EU/EEA. Any each such transfer of your personal data is carried out with accordance with applicable laws. For transfers outside EU/EEA Q-Analytics uses Standard Contractual Clauses as appendix to our data processing agreements according the Chapter V of the GDPR.

Why do we collect your personal data?

We collect your personal data only when have legal basis for it. For every specific process of personal data, we collect from you, we inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

Purpose with processing of personal data

The information we collect from you can be used for any of the following purposes:

Give you a more personalized service

Your information helps us better meet your individual needs. If you have enabled cookies in your browser, that information can be used to be able to provide a personalized user experience.

Improve and optimize our website

We are constantly striving to improve the supply of the site based on your information and views.

Improve our customer service

Your information helps us provide you with more efficient customer service and support.

Process transactions

Submit your goods and deliver the services you purchased from us.

Improve our communication

The e-mail address you provide can be used to send you information and updates about your order, company news, updates, information about other similar products and services, Q-Analytics events and newsletters etc. Note: you can cancel your subscription at any time by following the instructions at the bottom of each email. If you have enabled cookies in your browser, your cookie information can be combined with data you've provided on our site to improve the customer communication.

Recipients of the personal data

We may disclose your personal information to all companies in our group (i.e. subsidiaries, our ultimate holding company and all its subsidiaries) insofar that it is reasonably necessary for the purposes stated in this privacy policy.

We do not sell, trade or otherwise transfer your personal information to third parties. Exceptions are trusted third parties that help us to run the site, conduct our business, deliver the goods you order or provide service, if these parties agree to keep the information confidential and not use it for other purposes that not agreed upon.

Call records

When you call to our Servicedesk to inform about incident or a problem that has occurred in your company, we record and store all your inbound telephone calls for ninety (90) days for quality assurances and complains investigation purpose.

We always inform you before conversation starts that this call will be recorded. You can choose not to be recorded and continue the conversation.

Authorization to Q-Analytics systems

We have control authorization mechanisms for you to safely authenticate to our systems. The authorization is handled by a trusted identity provider.

There are two ways to authenticate to be able to get access to relevant systems in Q-Analytics.

Q-Analytics authorization

User ID (email address) and password for authentication is used. Personal data in scope: email address, IP address. When you authenticate, your email address and password will be verified by our identity provider through secure API. IP address is logged during authentication process for your safety if someone attempts to tamper with your account.

Customer Active Directory authentication

Single Sign On for authentication is used. Personal data in scope: name, surname, email address, IP address. When you authenticate, your first name, last name, email address will be verified by customer Active Directory and will pass to identity vendor. IP address is logged during authentication process for your safety if someone attempts to tamper with your account.

Direct marketing

We use your personal data to send company news, updates, information about other similar products and services, Q-Analytics events and newsletters etc. Personal data you provide to us by filling in the forms on our webpage is used only with your consent. We process following categories of personal data: name, surname, company name, email address, phone number. We store your data for direct marketing until you withdraw your consent.


When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience.

Cookies are widely used to “remember” you and your preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). They ensure a consistent and efficient experience for you as a visitor, and perform essential functions such as allowing you to register and remain logged in. Cookies may be set by the site that you are visiting (known as “first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”).

Q-Analytics uses cookies to personalize content and ads, to provide social media features and to analyze our traffic. Q-Analytics also shares information about your use of our site with our social media, advertising and analytics partners.

Below is a detailed list of the cookies we use on our websites. Our websites are scanned with a cookie scanning tool regularly to maintain a list as accurate as possible. We classify cookies in the following categories:

  • Mandatory Cookies
  • Analytics Cookies
  • Marketing Cookies

You can opt-out of each cookie category (except mandatory cookies) by clicking on the “cookie settings”.


These cookies are necessary for the website to function and cannot be switched off in our systems. This enables the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services Q-Analytics have added to our pages. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. Blocking these cookies may affect the performance of the site. These cookies do not directly store personal information but are based on uniquely identifying your internet browser and device.

Analytics Cookies

These cookies allow Q-Analytics to monitor traffic and sources to be able to measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, Q-Analytics will be less able to optimize and analyse the Sites’ performance.

Marketing Cookies

These cookies may be set through our site by our advertising partners and social media services. Anonymized data can be shared with third parties to build a profile of your preferences. They do not directly store personal information but are based on uniquely identifying your internet browser and device, which can be used to build up a profile. If you do not allow these cookies, you will experience less targeted advertising and will not be able to use or see these sharing tools.

Retention policy

We will only store your personal data for as long as it´s necessary to perform our contractual obligations and if required by statutory storage time. When we store your personal data for purposes other than our contractual commitments, such as consent when you sign up to our events or receive newsletter via email, we save the data only if necessary and / or statutory for the purpose.

When there is no longer a purpose or legal obligation of storing the personal data, it is deleted or anonymized.

Personal data that is only collected for a specific purpose is kept to a minimum to be able to perform the purpose, also known as data minimization.

Q-Analytics eShop account and online purchase

When you create an account in eShop to order products and services, we process personal data about the Customer Representative in accordance with the terms and conditions set out in this Privacy Policy. We also handle the personal information you provide to us by filling in different types of forms. For corporate representative accounts in eShop we process personal information such as name, e-mail address and possibly mobile phone number (for 2-factor authentication). Personal data such as employment numbers may also be saved at the customer's request. If the account holder has not logged on for 36months, the account will automatically be deleted.

Your personal rights

If you have questions about the privacy policy, how we process personal data or want to exercise any of your rights, such as requesting registry extracts or corrections, thiscan be made free of charge once a year, you are welcome to contact us at the contact details below.

To submit any request, please contact us at for more information.

You have the right to submit eventual complains about processing of your personal data to the national supervisory authority.

Transfer to third Country

Information we collect when you are visiting our website can be stored and processed and transferred between all the countries in which we operate to use the information in accordance with the Privacy Policy. However, Q-Analytics will not transfer the personal data you provide us to countries outside the European Economic Area (EEA) without explicitly informing you about that transfer.

Links to third parties

We may, at our discretion, publish or offer third-party products on our website at our discretion. These third-party websites have their own, independent privacy rules. We therefore take no responsibility for the content and activities of these linked sites. However, as we want to protect the privacy of our site, we welcome comments on these websites.

Changes to this Privacy Policy

Q-Analytics reserves the right to update or change this Policy at any time and you should visit this site regularly to obtain the latest version.

Last updated:25-06-2020

How to contact us

If you have any questions regarding this privacy policy or our processing of personal data, or want to contact us regarding your personal data, please contact .